GDMI is a premier global credentialing body for Digital Marketing professionals.

Associate Digital Marketing Professional (ADMP™)/digital-marketing-certifications/associate-digital-marketing-professional

Start Big in Digital Marketing!

ADMP is a perfect launch-pad for a great digital career! It validates your potential and promise across a dozen critical knowledge areas in Digital Marketing – aligned to the state-of-the-art DMPX Release: 15-2.3 knowledge standards. Absolutely nothing can be more reassuring for the biggest of employers around.



Pre-registrations are currently open for the spanking new ADMP version marked to the updated GDMI-DMBoK Ver 11-4.4 launching August 31, 2017.

Pre-Register Now
ADMP Exam Fee: $ 390 USD

Being ADMP Certified

Remember, Digital Marketing careers are open for individuals from all educational or professional backgrounds – you just have to have a passion, and a proof that you have it in you. And ADMP proves most powerfully the capabilities, promise, and potential of all young guns who are dreaming of a digital career. So, if you have been working in marketing or sales or web-designing or in any of the connected functions for a year or so - or you are still in the university, completing your undergrad or grad education, acquiring the ADMP Credential should top your agenda over the next few months! If you are a student, you should treat ADMP as a must-have qualification to demonstrate your readiness for working in Digital Marketing teams in the largest and most global of companies, agencies, tech-developers and digital solution providers.

Your ADMP Credential makes the most credible statement about the fact that you have been scrutinized for your capabilities most rigorously on the globally tested GDMI knowledge framework – the DMPX Release: 15-2.3 - and that, you meet the standards yet unequalled by the average young aspiring Digital Marketing professional.

The ADMP designation is a powerful proof of your understanding and knowledge of all critical principles, theories, techniques, and tools across 12 different dimensions of contemporary Digital Marketing practice.

Ideal for Young Go-Getters…

Who’s Suited Best for the ADMP?

Individuals credentialed with ADMP or those enrolled in the program have three things in common:

  • One, they are all ambitious young guns either already a year or two into marketing, sales, web, or e-commerce; or they’re graduating from universities or business schools dreaming of starting their careers – coming from diverse academic backgrounds cutting across humanities, business, technology, mathematics, information science etc.
  • Two, they are all extremely ambitious, hardworking, and achievement-conscious; not content on making conventional sales, marketing, or web careers.
  • Three, without exception, they are ready for international careers loaded with a natural love for computers, marketing, advertising, social media, and information technology.

You Just Can’t Start-off or Rise Better!

70% of all business and management - and 90% of all marketing and sales today - is digital. If you want to be into marketing or sales, or you want to grow in your nascent, just-begun sales or marketing career, you’ll need a Digital Marketing qualification to start best, go further, and rise faster in career. Increasingly, the best digital jobs and roles anywhere in the world appear reserved only for those young professionals who have proven capabilities, passion, promise, and potential for Digital Marketing.

Similarly, hiring and talent acquisition teams of the best places to work eye campuses that have students with credible, international qualifications in Digital Marketing. ADMP drives home this first big advantage: shoving you up to the front of the line waiting for raises and promotions; or if you’re still a student, making you attractive for top hirers visiting your campus. The ADMP title along with the GDMI registered logo that credentialed individuals get to sport along with their names makes them a part of the exclusive global community of the sharpest Digital Marketing greenhorns. To add, you just cannot forget the fact that the ADMP credentialed build a lifetime relationship with GDMI. Across their careers even as they grow, GDMI gives them opportunities to upgrade to higher GDMI certifications – first to SDMP, and then to GDML. That makes it at least a cool 10 years of being together – you and GDMI! Indeed, there will be a huge many opportunities for self-development and career improvement coming along your way from GDMI – including participating in global GDMI forums and events.

Register 24X7

Register 24X7. Online.

The moment you decide you have to look at a bigger, swankier marketing career, just storm right into the ADMP segment on the GDMI website, anytime of the day – or better still – even in the night! Pick a coffee. Just click Apply. And within minutes, you’ll be done – registered for what is the world’s most powerful qualification the young and the bubbly marketing professionals can earn today! Everything happens smooth: you apply; you complete your ADMP registration; schedule your ADMP exam and pay-up for it using your credit card on the Pearson website; and receive a couple of email notes from us – all before you finish your coffee! In the meanwhile, your smart ADMP Digital Marketing Deck is already being shipped on its way to you.

The World’s Smartest Learning Deck on Digital Marketing

Individuals registered for the ADMP program are provided with the ADMP Digital Marketing Deck – a kit including books to be read for preparing for the certification exam. Unlike other certification bodies, GDMI neither asks individuals registered for ADMP Certification to purchase any such text or kits from any external organization, nor does it charge extra for this Digital Marketing Deck. This kit is provided completely FREE to all registrants across the world after GDMI has approved their candidacy for ADMP, and their payment of the program registration fee is through.

The GDMI Digital Marketing Deck is the Official Exam Preparation Kit for the ADMP certification exam, and contains printed and electronic resources with complete information on the ADMP certification as well as the latest on GDMI standards and Digital Marketing theory and practice. It’s a kit for life for all ADMP certified professionals, besides being the most important reading reference for preparing for ADMP certification exams.

Please do report any instance or experience of yours in which you were asked to pay separately for the ADMP Digital Marketing Deck, or you observed any attempt by a person or a store or an entity to sell the Digital Marketing Deck. It is reiterated that the Digital Marketing Deck is NOT for sale in the open market and not available on book stores anywhere in the world. The kit is ONLY meant to be provided complimentary to every individual who has been finally accepted and registered by GDMI under the ADMP program.


The ADMP is Digitally Badged!

Just like all great qualifications & designations today around the world are, your ADMP Credential too is digitally badged – by CredBadge. Now see your ADMP-stamped resume creating that awesome digital footprint of its own! You can be searched by the best of global employers – and found in the group of world’s most promising young Digital Marketing professionals!


The Candidacy Tracks

Ways to Become a ADMP

The following table summarizes the specifics of what it takes to become an ADMP. There are THREE convenient tracks – For students/ professionals with different levels of formal education and experience to earn an ADMP!

  • Minimum Qualification Required Should have completed Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines

    Minimum Work Experience Minimum 1 Year of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Associate Degree/ Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines

    Minimum Work Experience Minimum 2 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Current & Past students of Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines from any of the GDMI-Recognized institutions

    Minimum Work Experience Experience not Mandatory; basic understanding of marketing is desirable

Getting the ADMP - A Preview of the Journey

There are eight distinct stages of your journey toward becoming a ADMP. Here's what these stages look like. Of course, we've just tried to take you through a quick tour, so many of the details may be missing. You may Contact Us for more information.

The ADMP Journey

  • 1CHECK -

    Check if you fit the ADMP candidacy requirements.

  • 2APPLY +

    If you meet the ADMP candidacy criteria, please fill out the online application form for the ADMP program from your myGDMI account available on Click here to create your myGDMI account.


    Once you have finished applying, please wait for our acknowledgement response email with instructions for the next course of actions regarding assessments etc. Simultaneously, we also initiate the process for assessing your candidacy and to arrive at a prima-facie or a provisional decision about your fit for the ADMP Credential.


    An internal check is conducted to validate your credentials against the prescribed candidacy prerequisites for earning the ADMP.


    Check your emails on the GDMI-registered mailbox for a communication from Pearson VUE. These emails contain your Authorization-To-Test (ATT) and Web Account details, which will help you to create your Web Account. Click Here, if you have your Pearson Web Account login information and the ATT details, and want to schedule your exam now.


    Post your payment confirmation, one unit of the ADMP Digital Marketing Deck containing reading and learning material is shipped to the address you have registered with us.

  • 7ADMP EXAM +

    You get 225 days from the date of registration and successful payment to prepare for and complete your online ADMP exams, which you can take in a Pearson Test Center nearest to you. The books included in the ADMP Digital Marketing Deck should help you brace up nicely for your ADMP Certification exam. Please read more about ADMP exams in the dedicated section on the subject.

  • 8AWARD +

    If you qualify the ADMP exam and meet other conditions laid down by the DMPCB, you are recommended for the award of the ADMP Credential and the ADMP Digital Badge is immediately issued to you. You can expect the shipment of the physical pack of credential to reach you within three to four weeks of the date of the award.

ADMP Learning & Exam Coverage - Quickview

Though the ADMP Digital Marketing Deck is designed as a study– and preparation resource for the online ADMP Certification examination, it has been put together for a larger purpose of helping aspiring digital marketers build longer–lasting sets of skills and a more penetrative Digital Marketing perspective. The ADMP Digital Marketing Deck contents therefore seek to develop in learners, a strong and complete generic, as well as platform-based understanding of the concepts, principles, tools, techniques, and technologies required in Digital Marketing management.

Indeed, while the Wiley–produced kit has been developed around the GDMI Digital Marketing Professional Excellence Framework (DMPX), the idea behind its design, coverage, content, and structure is also to provide to aspiring digital marketers, a liberal exposure to all important proprietary platforms currently in vogue in Digital Marketing practice areas currently, and concurrently, they can prepare themselves rightly for the ADMP Certification examinations as well.
The contents of the ADMP Digital Marketing Deck straddle all essential knowledge areas – divided up into 12 sections or modules.

DM# Necessary Knowledge Pre-Requisite Dimensions ADMP
DM-1 Theoretical Framework of Digital Marketing 10%
DM-2 Digital Marketing Ecosystem in Organizations 4%
DM-3 Functional & Technology Framework for Digital Marketing 8%
DM-4 Digital Leadership & Stochastic Decision-Making 2%
DM-5 Search Engine Marketing & Virtual Presence Optimization 7%
DM-6 Managing Marketing Through Social Mediums 12%
DM-7 Managing Paid Modes in Digital Marketing 10%
DM-8 Listening & Reputation Management 4%
DM-9 Content Marketing Management 4%
DM-10 Email Marketing Management 12%
DM-11 Mobile Marketing Management 12%
DM-12 Web Analytics Principles & Techniques 15%

ADMP Credential Upgrade to DMP

Upgrade is mandatory to keep your certification live and current. When you upgrade, you show your continuing competence and commitment to the profession. If you fulfill the candidacy norms of DMP, GDMI will send reminder emails for upgrading your credential, or you can log into myGDMI Account and register for ADMP upgrade to DMP. In order to receive email reminders from GDMI, please make sure to keep your email address current.

Upgrading your ADMP Credential to DMP Credential

  • Step 1. Apply for upgrade by logging into myGDMI account on by updating changes in your application form if any
  • Step 2. Pay your ADMP upgrade fee online.
  • Step 3. You will receive the ATT (Authorization to Test) and Web Account login details on your registered email from Pearson VUE within 48 hours, which will help you to schedule your exam.
  • Step 4. Receive one unit of the DMP Digital Marketing Deck containing reading and learning material to the address you have registered with us.
  • Step 5. Post your successful assessment, you will get your DMP Credential certificate & a new digital badge.

ADMP Credential Upgrade Policy – 2017

  • Life of the Credential (in years from the date of award) +

    The ADMP Credential is valid for 3 years. The ADMP Credential is not renewable, and can only be upgraded to DMP. Credential-holders will be required to upgrade their ADMP Credential to DMP – as applicable or permissible – to remain certified.

  • Standard Credential Upgrade Policy +

    An ADMP Credential can be upgraded* to DMP, subject to fulfilment of the candidacy norms by the credential-holder, and upon successful completion of the prescribed online DMP assessment as per the latest DMBoK in the nearby Pearson test center.

    *Two months before the expiry of the credential validity of award of ADMP. Please note that after upgrade to DMP, your ADMP Credential will expire. Refer to the fee schedule, ADMPU-1 for upgrade to DMP.

  • Standard Credential Upgrade Window +

    The ADMP Credential Upgrade Window will open 60 days before the expiry of the credential and ends after 60 days from the date of expiry of the ADMP credential.

  • Standard Credential Upgrade Deadline +

    Before the expiry of the credential validity, e.g.; if the credential, was awarded on April 1, 2014, the Standard Upgrade Deadline will be March 31, 2017 i.e. 3 years after the award of the credential.

  • Credential Upgrade Convenience Period +

    An ADMP Credential can be upgraded to DMP, within maximum 60 days from the date it expires, by paying the prescribed fee (Refer to the fee schedule, ADMPU-2). If upgrade formalities are not completed within this period, the upgrade to DMP option will be withdrawn, in this case the ADMP Credential will expire.

  • Validity of a Upgraded Credential +

    The DMP Credential’s validity will start 1 day after the expiry of the previously awarded credential i.e. ADMP. e.g.; if the ADMP Credential is expiring on March 31, 2017, the DMP credential validity will start from April 1, 2017 irrespective of the actual date of upgrade for the next 3 years only.

ADMP Upgrade Fee Schedule

Schedule Code Upgrade Categories Fees Deadline
ADMPU-1 Standard Upgrade to DMP USD 300 60 days before the expiry of the credential validity of award of ADMP.
ADMPU-2 Upgrade During The
Convenience Period
USD 350 60 days after the expiry of the credential validity of award of ADMP.

The Jaw-dropping ADMP Credential Pack


This classy credential pack will wait for you the moment you complete your ADMP registration. It will be yours once you qualify your ADMP Certification exam. Since you’re bright and talented, you shouldn’t find qualifying the ADMP exam a challenge. It takes just 65% of your answers marked right. Even as you proudly party upon passing the ADMP exam, we prepare your ADMP Credential pack for you. The box includes a printed ADMP certificate, an ADMP designation pin (a smart metal badge), and the ADMP Ethics booklet.

Apply for the ADMP now!

Register, log-in, and you’re ready!

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