GDMI is a premier global credentialing body for Digital Marketing professionals.

Digital Marketing Professional (DMP™)/digital-marketing-certifications/digital-marketing-professional

Zip Ahead in Your Digital Marketing Career!

DMP throttles up your marketing career ahead into the digital like few things can. The world needs proofs of your capacities, knowledge, potential, and promise to supervise and manage across a dozen of the most critical Digital Marketing dimensions. The DMPX– hinged DMP does the job, and how!

PRE-REGISTER NOW FOR THE ALL NEW DMP

Pre-registrations are currently open for the spanking new DMP version marked to the updated GDMI-DMBoK Ver 11-4.4 launching August 31, 2017.

Pre-Register Now
DMP Exam Fee: $ 450 USD

The DMP Certified – Worthy Young Leaders

Digital marketing teams around the world, across all industries and sectors, need young team leaders who’re equipped for efficient decision-making and hands-on problem-solving in tactical and routine Digital Marketing situations. DMP demonstrates most powerfully the capabilities, promise, and potential of certified young marketers and digital marketers to lead Digital Marketing teams in the largest and most global of companies, agencies, tech-developers, and digital solution providers.

Your DMP Credential makes the most credible statement about the fact that you have been scrutinized for your capabilities most rigorously on the globally tested GDMI knowledge framework – the DMPX Release: 15-2.3 - and that, you meet the standards yet unequalled by the average young aspiring Digital Marketing specialists and team-leads.

Ideal for the Growth-bound…

Who’s Suited Best for the DMP?

Internationally, the DMP-credentialed or those enrolled in the DMP program reflect three commonalities:

  • One, they are all ambitious growth-poised professionals, already 4 years or more into Digital Marketing, sales, web or e-commerce, coming from diverse academic backgrounds cutting across humanities, business, technology, mathematics, information science etc.
  • Two, they are all extremely ambitious, hardworking, and achievement-conscious; now looking at leading SEO, content-marketing, social media, and other functional teams in Digital Marketing set-ups of companies.
  • Three, without exception, they have professional accomplishments to show, and possess a good level of knowledge of computers, marketing, advertising, social media, and information technology, and how to organize and deliver in teams.

DMP - Career Ramp for Digital Marketers

Digital Marketing consumes almost 80% of the time and about 60% of marketing investments today. Digital is sure not only the path marketing seems headed; that’s where your career too should be. DMP is designed to assist ambitious marketing practitioners navigate their careers into Digital Marketing fast, sure, and smart. If you're also game for moving on to those more exciting business-impacting roles in your marketing career, it's time you acquired the DMP. It’s a qualification that's increasingly proving how a Digital Marketing credential shatters glass ceilings and accelerates growths of marketing professionals in their careers across verticals.

Register 24X7

Register 24X7. Online.

The moment you decide you have to look at a bigger, swankier marketing career, just storm right into the DMP segment on the GDMI website, anytime of the day – or better still – even in the night! Pick a coffee. Just click Apply. And within minutes, you’ll be done – registered for what is the world’s most powerful qualification the young and the bubbly marketing professionals can earn today! Everything happens smooth: you apply; you complete your DMP registration; schedule your DMP exam and pay-up for it using your credit card on the Pearson website; and receive a couple of email notes from us – all before you finish your coffee! In the meanwhile, your smart DMP Digital Marketing Deck is already being shipped on its way to you.

World-class Learning Deck on Digital Marketing

Individuals registered for the DMP program are provided with the DMP Digital Marketing Deck – a kit including books to be read for preparing for the certification exam. Unlike other certification bodies, GDMI neither asks individuals registered for DMP Certification to purchase any such text or kits from any external organization, nor does it charge extra for this Digital Marketing Deck. This kit is provided completely FREE to all registrants across the world after GDMI has approved their candidacy for DMP, and their payment of the program registration fee is through.

The DMP Digital Marketing Deck is the Official Exam Preparation Kit for the DMP certification exam, and contains printed and electronic resources with complete information on the DMP certification as well as the latest on GDMI standards and Digital Marketing theory and practice. It’s a kit for life for all DMP certified professionals, besides being the most important reading reference for preparing for DMP Certification exams.

Please do report any instance or experience of yours in which you were asked to pay separately for the DMP Digital Marketing Deck, or you observed any attempt by a person or a store or an entity to sell the Digital Marketing Deck. It is reiterated that the Digital Marketing Deck is NOT for sale in the open market and not available on book stores anywhere in the world. The kit is ONLY meant to be provided complimentary to every individual who has been finally accepted and registered by GDMI under the DMP program.

Gdmi-Resource

The DMP is Digitally Badged!

Just like all great qualifications & designations today around the world are, your DMP Credential too is digitally badged – by CredBadge. Now see your DMP-stamped resume creating that awesome digital footprint of its own! You can be searched by the best of global employers – and found in the group of world’s most promising young Digital Marketing professionals!

Sdmp-Badged

The Candidacy Tracks

Ways to Become a DMP

The following table summarizes the specifics of what it takes to become a DMP. There are TEN convenient tracks – For students/ professionals with different levels of formal education and experience to earn a DMP!

  • Minimum Qualification Required Should have completed Associate Degree/ Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines and a valid ADMP certification from GDMI

    Minimum Work Experience Minimum 3 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines and a valid ADMP certification from GDMI

    Minimum Work Experience Minimum 2 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines from any of the GDMI-Recognized institutions and a valid ADMP certification from GDMI

    Minimum Work Experience Minimum 1 Year of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Master's Degree/ Master's Level Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines and a valid ADMP certification from GDMI

    Minimum Work Experience Minimum 1 Year of experience in any of the marketing sub-functions

  • Minimum Qualification Required Current & Past students of Master's Degree/ Master's Level Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines from any of the GDMI-Recognized institutions and a valid ADMP Certification from GDMI

    Minimum Work Experience Experience not Mandatory; basic understanding of marketing is desirable

  • Minimum Qualification Required Should have completed Associate Degree/ Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines

    Minimum Work Experience Minimum 4 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines

    Minimum Work Experience Minimum 3 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Master's Degree/ Master's Level Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines

    Minimum Work Experience Minimum 2 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines from any of the GDMI-Recognized institutions

    Minimum Work Experience Minimum 2 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Master's Degree/ Master's Level Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines from any of the GDMI-Recognized institutions

    Minimum Work Experience Minimum 1 Year of experience in any of the marketing sub-functions

Getting the DMP - A Preview of the Journey

There are eight distinct stages of your journey toward becoming an DMP. Here's what these stages look like. Of course, we've just tried to take you through a quick tour, so many of the details may be missing. You may Contact Us for more information.


The DMP Journey

  • 1CHECK -

    Check if you fit the DMP candidacy requirements.

  • 2APPLY +

    If you meet the DMP candidacy criteria, please fill out the online application form for the DMP program from your myGDMI account available on www.gdmi.org. Click here to create your myGDMI account.

  • 3ACKNOWLEDGE +

    Once you have finished applying, please wait for our acknowledgement response email with instructions for the next course of actions regarding assessments etc. Simultaneously, we also initiate the process for assessing your candidacy and to arrive at a prima-facie or a provisional decision about your fit for the DMP Credential.

  • 4VALIDATION +

    An internal check is conducted to validate your credentials against the prescribed candidacy prerequisites for earning the DMP.

  • 5SCHEDULING +

    Check your emails on the TMI-registered mailbox for a communication from Pearson VUE. These emails contain your Authorization-To-Test (ATT) and Web Account details, which will help you to create your Web Account. Click Here, if you have your Pearson Web Account login information and the ATT details, and want to schedule your exam now.

  • 6SHIPMENT +

    Post your payment confirmation, one unit of the DMP Digital Marketing Deck containing reading and learning material is shipped to the address you have registered with us.

  • 7PREPARATION +

    You get 225 days from the date of registration and successful payment to prepare for and complete your online DMP exams, which you can take in a Pearson Test Center nearest to you. The books included in the DMP Digital Marketing Deck should help you brace up nicely for your DMP Certification exam. Please read more about DMP exams in the dedicated section on the subject.

  • 8AWARD +

    If you qualify the DMP exam and meet other conditions laid down by the DMPCB, you are recommended for the award of the DMP Credential and the DMP Digital Badge is immediately issued to you. You can expect the shipment of the physical pack of credential to reach you within three to four weeks of the date of the award.

DMP Learning & Exam Coverage - Quickview

Though the DMP Digital Marketing Deck is designed as a study– and preparation resource for the online DMP Certification examination, it has been put together for a larger purpose of helping aspiring digital marketers build longer–lasting sets of skills and a more penetrative Digital Marketing perspective. The DMP Digital Marketing Deck contents, therefore, seek to develop in learners, a strong and complete generic, as well as platform-based understanding of the concepts, principles, tools, techniques, and technologies required in Digital Marketing management.

Indeed, while the Wiley–produced kit has been developed around the GDMI Digital Marketing Professional Excellence Framework (DMPX), the idea behind its design, coverage, content and structure is also to provide to aspiring digital marketers, a liberal exposure to all important proprietary platforms currently in vogue in Digital Marketing practice areas currently, and concurrently, they can prepare themselves rightly for the DMP certification examinations as well.
The contents of the DMP Digital Marketing Deck straddle all essential knowledge areas – divided up into 12 sections or modules.

DM# Necessary Knowledge Pre-Requisite Dimensions DMP
DM-1 Theoretical Framework of Digital Marketing 6%
DM-2 Digital Marketing Ecosystem in Organizations 10%
DM-3 Functional & Technology Framework for Digital Marketing 6%
DM-4 Digital Leadership & Stochastic Decision-Making 6%
DM-5 Search Engine Marketing & Virtual Presence Optimization 6%
DM-6 Managing Marketing Through Social Mediums 10%
DM-7 Managing Paid Modes in Digital Marketing 10%
DM-8 Listening & Reputation Management 10%
DM-9 Content Marketing Management 10%
DM-10 Email Marketing Management 6%
DM-11 Mobile Marketing Management 10%
DM-12 Web Analytics Principles & Techniques 10%

DMP Credential Upgrade to SDMP

Upgrade is mandatory to keep your certification live and current. When you upgrade, you show your continuing competence and commitment to the profession. If you fulfill the candidacy norms of SDMP, GDMI will send reminder emails for upgrading your credential, or you can log into myGDMI Account and register for DMP upgrade to SDMP. In order to receive email reminders from GDMI, please make sure to keep your email address current.

Upgrading your DMP Credential to SDMP Credential

  • Step 1. Apply for upgrade by logging into myGDMI account on gdmi.org
  • Step 2. Pay your DMP upgrade fee online.
  • Step 3. You will receive the ATT (Authorization to Test) and Web Account login details on your registered email from Pearson VUE within 48 hours, which will help you to schedule your exam.
  • Step 4. Receive one unit of the SDMP Digital Marketing Deck containing reading and learning material to the address you have registered with us.
  • Step 5. Post your successful assessment, you will get your SDMP Credential certificate & a new digital badge.

DMP Credential Upgrade Policy – 2017

  • Life of the Credential (in years from the date of award) +

    The DMP Credential is valid for 3 years. The DMP Credential is not renewable, and can only be upgraded to SDMP. Credential-holders will be required to upgrade their DMP Credential to SDMP – as applicable or permissible – to remain certified.

  • Standard Credential Upgrade Policy +

    An DMP Credential can be upgraded* to SDMP, subject to fulfilment of the candidacy norms by the credential-holder, and upon successful completion of the prescribed online SDMP assessment as per the latest DMBoK in the nearby Pearson test center.

    *Two months before the expiry of the credential validity of award of DMP. Please note that after upgrade to SDMP, your DMP Credential will expire. Refer to the fee schedule, DMPU-1 for upgrade to SDMP.

  • Standard Credential Upgrade Window +

    The DMP Credential Upgrade Window will open 60 days before the expiry of the credential and ends after 60 days from the date of expiry of the DMP credential.

  • Standard Credential Upgrade Deadline +

    Before the expiry of the credential validity, e.g.; if the credential, was awarded on April 1, 2014, the Standard Upgrade Deadline will be March 31, 2017 i.e. 3 years after the award of the credential.

  • Credential Upgrade Convenience Period +

    An DMP Credential can be upgraded to SDMP, within maximum 60 days from the date it expires, by paying the prescribed fee (Refer to the fee schedule, DMPU-2). If upgrade formalities are not completed within this period, the upgrade to SDMP option will be withdrawn, in this case the DMP Credential will expire.

  • Validity of a Upgraded Credential +

    The SDMP Credential’s validity will start 1 day after the expiry of the previously awarded credential i.e. DMP. e.g.; if the DMP Credential is expiring on March 31, 2017, the SDMP credential validity will start from April 1, 2017 irrespective of the actual date of upgrade for the next 3 years only.

DMP Upgrade Fee Schedule

Schedule Code Upgrade Categories Fees Deadline
DMPU-1 Standard Upgrade to SDMP USD 350 60 days before the expiry of the credential validity of award of DMP.
DMPU-2 Upgrade During The
Convenience Period
USD 400 60 days after the expiry of the credential validity of award of DMP.

The Classy DMP Credential Pack

Dmp-certificate

This jaw-dropping credential pack will wait for you the moment you complete your DMP registration. It will be yours once you qualify your DMP Certification exam. Since you’re bright and talented, you shouldn’t find qualifying the DMP exam a challenge. It takes just 65% of your answers marked right. Even as you proudly party upon passing the DMP exam, we prepare your DMP Credential pack for you. The box includes a printed DMP certificate, an DMP designation pin (a smart metal badge), and the DMP Ethics booklet.

Apply for the DMP now!


Register, log-in, and you’re set!


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