GDMI is a premier global credentialing body for Digital Marketing professionals.

Senior Digital Marketing Professional (SDMP™)/digital-marketing-certifications/senior-digital-marketing-professional

Cut strong into the Digital.From Marketing

Getting into digital marketing is easier if you're already a marketer. The DMPX– hinged SDMP makes the ride faster and surer, because it shows you up as a professional with a proven promise of delivering through the digital.


Pre-registrations are currently open for the spanking new SDMP version marked to the updated GDMI-DMBoK Ver 11-4.4 launching August 31, 2017.

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SDMP Exam Fee: $ 550 USD

The SDMP Certified The Youngest Dons of the Digital...

As a young marketing or sales professional, you need to make the most credible statement about the difference you bring to the table. You need to prove you're extraordinary.

Digital methods, strategies and technologies help return the most awesome of Marketing and Sales results today. If you've just entered marketing or sales, the SDMP can turn you into a high-value professional who deploys digital marketing to deliver astounding impacts on lead generation, conversions, new customer acquisition, business development, channel sales results, customer value enhancement marketshare protection and growth. And these are just a few.

Get the SDMP to demonstrate most reliably your capabilities, promise, and potential for handling Digital Marketing activities even in the largest and most global of companies, agencies, tech-developers, and digital solution providers. There's no qualification stronger than SDMP based on the globally tested GDMI knowledge framework the DMPX Release: 15-2.3.

Just Immersing in Marketing?

That's who SDMP is designed for.

Internationally, the SDMP-credentialed or those on their way to earning the SDMP share three interesting facts:

  • One, they are all ambitious growth-poised professionals, already 1-2 years into marketing, sales, web or e-commerce - some, even into SEO and social media - and they come from diverse academic majors - humanities, business, technology, mathematics, information science and what-have-you!
  • Two, they most certainly exhibit an unstinted love for the Total Digital - stuff that's complete, and just doesn’t limit them to social media or ppc or SEO. Extremely ambitious, hardworking, and achievement-conscious; they now look at making impacts through fundamentally robust marketing knowledge, enriched with the digital.
  • Three, without exception, even in the few months of their careers, they have clocked enough professional accomplishments to earn the rights to brag they have it them to lead marketing, or digital marketing functions sooner than later, and become the digital business leaders of tomorrow.

SDMP - Storm into Digital Marketing

SDMP is increasingly demonstrating how a global Digital Marketing credential peps up promising marketing careers that’ve just started, and takes them to the next level! Digital Marketing rules all strategies, budgets and business action across all types and forms of organizations around the world today. The Digital adds a powerful new shade to the science of classical marketing. If you’ve just started your marketing, sales or advertising career, remember, you won't be complete as a professional without a Digital Marketing credential. Acquire SDMP today to steer your career sure and quick into the most happening parts of business and high-stake marketing. SDMP isn’t just your ticket to digital marketing. It’s your visa to the state-of-the-art in marketing.

Register 24X7. Online.

The moment you decide you have to look at a bigger, swankier marketing career, just storm right into the SDMP segment on the GDMI website, anytime of the day – or better still – even in the night! Pick a coffee. Just click Apply. And within minutes, you’ll be done – registered for what is the world’s most powerful qualification the young and the bubbly marketing professionals can earn today! Everything happens smooth: you apply; you complete your SDMP registration; schedule your SDMP exam and pay-up for it using your credit card on the Pearson website; and receive a couple of email notes from us – all before you finish your coffee! In the meanwhile, your smart SDMP Digital Marketing Deck is already being shipped on its way to you.

World-class Learning Deck on Digital Marketing

Individuals registered for the SDMP program are provided with the SDMP Digital Marketing Deck – a kit including books to be read for preparing for the certification exam. Unlike other certification bodies, GDMI neither asks individuals registered for SDMP Certification to purchase any such text or kits from any external organization, nor does it charge extra for this Digital Marketing Deck. This kit is provided completely FREE to all registrants across the world after GDMI has approved their candidacy for SDMP, and their payment of the program registration fee is through.

The SDMP Digital Marketing Deck is the Official Exam Preparation Kit for the SDMP certification exam, and contains printed and electronic resources with complete information on the SDMP certification as well as the latest on GDMI standards and Digital Marketing theory and practice. It’s a kit for life for all SDMP certified professionals, besides being the most important reading reference for preparing for SDMP Certification exams.

Please do report any instance or experience of yours in which you were asked to pay separately for the SDMP Digital Marketing Deck, or you observed any attempt by a person or a store or an entity to sell the Digital Marketing Deck. It is reiterated that the Digital Marketing Deck is NOT for sale in the open market and not available on book stores anywhere in the world. The kit is ONLY meant to be provided complimentary to every individual who has been finally accepted and registered by GDMI under the SDMP program.

The SDMP is Digitally Badged!

Your SDMP credential is digitally badged –by CredBadge like all great qualifications & designations around the world today are. You can see your SDMP-stamped profile creating that distinct flair of digital footprint which can be seen by world’s best employers –and visible in group of world’s most promising Digital Marketing Professionals!

The Candidacy Tracks

Ways to Become a SDMP

The following table summarizes the specifics of what it takes to become an SDMP. There are FIVE convenient tracks – For students/ professionals with different levels of formal education and experience to earn an SDMP!

  • Minimum Qualification Required Should have completed Associate Degree/ Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines and a valid DMP certification from GDMI
    Minimum Work Experience Minimum 6 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines and a valid DMP certification from GDMI

    Minimum Work Experience Minimum 5 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Bachelor's Degree in Business/ Computer Science/ Technology/ Other Related Disciplines from any of the GDMI-Recognized institutions and a valid DMP certification from GDMI

    Minimum Work Experience Minimum 4 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Should have completed Master's Degree/ Master's Level Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines and a valid DMP certification from GDMI

    Minimum Work Experience Minimum 4 Years of experience in any of the marketing sub-functions

  • Minimum Qualification Required Current & Past students of Master's Degree/ Master's Level Diploma in Business/ Computer Science/ Technology/ Other Related Disciplines from any of the GDMI-Recognized institutions and a valid DMP Certification from GDMI

    Minimum Work Experience Minimum 3 Years of experience in any of the marketing sub-functions

Getting the SDMP - A Preview of the Journey

There are eight distinct stages of your journey toward becoming an SDMP. Here's what these stages look like. Of course, we've just tried to take you through a quick tour, so many of the details may be missing. You may Contact Us for more information.

The SDMP Journey

  • 1CHECK -

    Check if you fit the SDMP candidacy requirements.

  • 2APPLY +

    If you meet the SDMP candidacy criteria, please fill out the online application form for the SDMP program from your myGDMI account available on Click here to create your myGDMI account.


    Once you have finished applying, please wait for our acknowledgement response email with instructions for the next course of actions regarding assessments etc. Simultaneously, we also initiate the process for assessing your candidacy and to arrive at a prima-facie or a provisional decision about your fit for the SDMP Credential.


    An internal check is conducted to validate your credentials against the prescribed candidacy prerequisites for earning the SDMP.


    Check your emails on the TMI-registered mailbox for a communication from Pearson VUE. These emails contain your Authorization-To-Test (ATT) and Web Account details, which will help you to create your Web Account. Click Here, if you have your Pearson Web Account login information and the ATT details, and want to schedule your exam now.


    Post your payment confirmation, one unit of the SDMP Digital Marketing Deck containing reading and learning material is shipped to the address you have registered with us.


    You get 225 days from the date of registration and successful payment to prepare for and complete your online SDMP exams, which you can take in a Pearson Test Center nearest to you. The books included in the SDMP Digital Marketing Deck should help you brace up nicely for your SDMP Certification exam. Please read more about SDMP exams in the dedicated section on the subject.

  • 8AWARD +

    If you qualify the SDMP exam and meet other conditions laid down by the DMPCB, you are recommended for the award of the SDMP Credential and the SDMP Digital Badge is immediately issued to you. You can expect the shipment of the physical pack of credential to reach you within three to four weeks of the date of the award.

SDMP Learning & Exam Coverage - Quickview

The SDMP Digital Marketing Deck was basically fashioned as a study- and training materials for the online SDMP certification Examination, but it has also been collectively harnessed for a wider intent of assisting striving digital marketers acquire deep-rooted indelible sets of skills and an insightful digital marketing mindset. The SDMP Digital Marketing Deck contents, thus, endeavors to grow in professionals not only a robust and universal, but also a platform-based learning of the concepts, principles, tools, techniques and technologies which are requisite of Digital Marketing Management.

Although the Wiley-produced kit has been cultivated around the GDMI Digital Marketing Professional Excellence Framework (DMPX), the vision behind its design, coverage, content and structure is also to provide striving digital marketers, a progressive experience to all the latest influential platforms in Digital Marketing practice presently, and collectively prepare for the SDMPcertification examination as well.

The contents of SDMP Digital Marketing Deck envelops all vital information- segregated into 11 categories or programs:

DM# Necessary Knowledge Pre-Requisite Dimensions Weightage
DM-1 Digital Marketing Ecosystem in Organizations 5%
DM-2 Functional & Technology Framework for Digital Marketing 10%
DM-3 Digital Leadership & Stochastic Decision-Making 15%
DM-4 Search Engine Marketing & Virtual Presence Optimization Strategy 5%
DM-5 Managing Marketing through Social Mediums 5%
DM-6 Managing Paid Modes in Digital Marketing 10%
DM-7 Listening & Reputation Management 10%
DM-8 Content Marketing Management and Strategy 15%
DM-9 Mobile Marketing Management 10%
DM-10 Affiliate Marketing Management 5%
DM-11 Web Analytics Principles & Techniques 10%

Credential Maintenance & Renewal

Renewal is mandatory to keep your certification live and current. You are required to renew your SDMP Credential every 3 years. When you renew, you show your continuing competence and commitment to the profession. GDMI will send you reminder emails for renewal of your credential or log into myGDMI account and register for SDMP renewal. In order to receive email reminders from GDMI, please make sure to keep your email address current. Please note that training is not mandatory for renewal and you only have to register and complete a short–duration online refresher learning program as per the latest DMBoK (GDMI’s Digital Marketing Body of Knowledge) along with a small online assessment.

Renewing your SDMP Credential

  • Step 1. Apply for SDMP renewal by logging into myGDMI account on
  • Step 2. Pay your SDMP renewal fee online.
  • Step 3. Complete the prescribed online learning program & assessment.
  • Step 4. Receive instant confirmation for credential renewal.
  • Step 5. Get your renewed SDMP Credential certificate & a new digital badge.

SDMP Credential Renewal Policy – 2017

  • Life of the Credential (in years from the date of award) +

    The SDMP Credential is valid for 3 years. Credential-holders will be required to renew their SDMP Credential – as applicable or permissible – for continuation of their credential beyond 3 years.

  • Standard Credential Renewal Duration +

    The SDMP Credential is renewable every 3 years, by paying the prescribed fee (Refer to the fee schedule, SDMPR-1).

  • Standard Credential Renewal Window +

    The SDMP Credential Renewal Window will open 2 months before the expiry of the credential.

  • Standard Credential Renewal Deadline +

    Before the expiry of the credential validity, e.g.; if the credential, was awarded on April 1, 2014, the Standard Renewal Deadline will be March 31, 2017 i.e. 3 years after the award of the credential. If the SDMP Credential is not renewed by the deadline, the GDMI online directory carrying Credential Information of individuals around the world will show “Renewal Due” for a Convenience Period of 60 days, against the name of the credential-holder whose GDMI Credential awaits renewal.

  • Credential Renewal Convenience Period +

    An SDMP Credential can be renewed within maximum 60 days from the date it expires, by paying the prescribed fee (Refer to the fee schedule, SDMPR-2). If renewal formalities are not completed within the convenience period, the system automatically puts the credential into the temporary Freeze or Suspension Mode.

  • Credential Freeze and Suspension +

    If not renewed during the Credential Renewal Convenience Period of 60 days from the Standard Renewal due date, the GDMI system automatically puts the credential into the temporary Freeze or Suspension mode, and the credential-holder is required to apply for Reactivation of the credential within maximum 12 months from the date of suspension.

    For this duration, the official GDMI online directory carrying Credential Information of individuals around the world will flash the term "Suspended (Reactivation due)" against the name of the individual whose GDMI Credentials have been frozen/ suspended.

    Applications for Reactivation can be made directly through their individual myGDMI account, by paying the prescribed fee (Refer to the fee schedule, SDMPR-3). If individuals fail to reactivate their suspended credentials, GDMI system will cancel the credentials in question. Cancelled credentials can however be Revived.

  • Credential Cancellation & Revival  +

    If not reactivated within the stipulated maximum 12 months from the date of suspension, the SDMP Credential will be cancelled. However, the credential-holder will get one final chance to appeal for its revival by writing an email to This appeal has to be made within 30 days of the date of cancellation of the credential. In the event, a cancelled credential’s revival application is not submitted within the stipulated 30 days, GDMI summarily withdraws the credential from the credential-holder, including all the privileges attendant to the credential. Individuals whose credentials have been withdrawn by GDMI will be required to apply as fresh applicants.

  • Validity of a Renewed Credential +

    The renewed SDMP Credential’s validity will start 1 day after the expiry of the previously awarded credential. E.g.; if the credential is expiring on March 31, 2017, the renewed credential validity will start from April 1, 2017 irrespective of the actual date of renewal for the next 3 years and so on.

SDMP Renewal Fee Schedule

Schedule Code Renewal Categories Fees Deadline
SDMPR-1 Standard Renewal USD 150 Before the expiry of the credential validity
SDMPR-2 Renewal During The
Convenience Period
USD 200 Within maximum 60 days from the due date
SDMPR-3 Renewal/ Reactivation After
USD 250 Within maximum 12 months from the date of suspension
SDMPR-4 Renewal/ Revival After
USD 300 Within 30 days from the date of cancellation

The Classy SDMP Credential Pack

This awe-inspiring credential pack is waiting for you to complete your SDMP registration. It is yours for the taking the moment you qualify for SDMP certification Exam. A bright and talented individual like yourself needn’t sweat for the SDMP qualifying exam. It only takes a mere 65% of your correct answers.

We will be preparing your SDMP credential pack for you as you celebrate your passing of the SDMP exam. The package includes a printed SDMP certificate, an SDMP designation pin (a miniature metal badge), and the SDMP Ethics booklet

Apply for the SDMP now!

Register, log-in, and you’re set!

Get Going Now!