GDMI is a premier global credentialing body for Digital Marketing professionals.

The GDMI Edge/the-gdmi-edge/index

Focused on Digital Leadership

Digital leaders are the best bets for organizations in today's digital world. Marketing, which wins shares of markets and runs the turnstiles for organizations, often spearheads change to the new. The GDMI-DMPX Release: 15-2.3 knowledge framework is the world’s only model prescribing critical-level priority to decision-making capabilities of digital professionals managing the marketing function in the 21st century digitalized business environment.

The GDMI credentialing thought accords a determined and visible primacy to validating capabilities of marketing professionals being certified to take decisions in uncertain, volatile business climates. Even the associate-level GDMI Certification provides a granular insight into the professional’s abilities in handling decision-making in stochastic marketing environments, because this is what separates digital leaders from mere digital workers or digital marketers.

Focused on Digital Leadership

Priority Attention to Business Needs

Making Digital Marketing deliver today for marketers often means blasting away through - what GDMI discerns as a mounting digital confusion. It does not, however, essentially take much - just sticking steadfast to business basics. But the chatter and clutter of social media and digital technologies often distracts organizations from the core strategic agendas of their businesses – those that critically connect to marketing and sales aims and targets.

This is first of the several theoretical conclusions the GDMI-CredRadar research initiative on Drivers of Digital Marketing Excellence have revealed. The first major edge of GDMI Credentials emanates from the overarching focus on strategic business and marketing needs of organizations that the GDMI Digital Marketing Professional Excellence Framework (DMPX Release:15-2.3) propounds. Driven by this attention to strategic priorities as they are, GDMI-credentialed Digital Marketing professionals display more mature and principally sound capabilities and potential of leveraging digital technologies and mediums for sustainably improved marketing results.

Priority Attention to Business Needs

The Infographic: This GDMI theoretical framework of strategy consciousness impact on Digital Marketing effectiveness lists out 10 chief business-linked factors that demand attention of digital marketers to ensure consistently high marketing results. These 10 factors have been selected out of a list of two dozen of them to build the GDMI hypothesis using a combination of Delphi and other qualitative and quantitative methods. A formal exercise to test the theory empirically is expected to be underway by the end of 2016.

Pan-World Applicability

Pan-World Applicability

Digital marketers always operate in global climates, and their capacities to steer and grow markets, margins, and market shares are directly linked to how well they have understood the diversities marking their playgrounds. GDMI frameworks, standards, credentialing policies, and certification exam structure and procedures – all stay aligned to changing Digital Marketing needs internationally, thanks to an alert internal system dedicated to benchmarking research and studies.

All GDMI Credentials remain constantly and comprehensively marked-to-market. Research is ongoing, tabbing trends in all six global business geographies on emerging Digital Marketing trends and attendant impacts on professional knowledge requirements; industry validation of GDMI Credentials; and related exam-curricula. Sweeping across all continents, economies, and geo-political zones, the GDMI-DMPX framework as well as the GDMI Certification exam curricula undergo regular updates, upgrades, and adjustments in terms of knowledge areas covered; assessment mechanisms deployed; and professional role-needs addressed to ensure GDMI stays mapped to the professional knowledge and talent needs of the Digital Marketing community internationally. GDMI Credentials, hence, lend the powerful edge of global employability of certified professionals, cutting across geo-political and socio-economic divides. The fact that GDMI Credentials are available in 178 countries further accentuates the Geographic-Independence & Pan-World Applicability advantage of GDMI Credentials for professionals and companies from around the world.

Industry Independence & Cross-Sectoral Suitability

One of the most assuring aspects of professional qualifications for employers and professionals alike is their relevance for all kinds of organizations, irrespective of their verticals or purpose of business or their product-market configurations. Credentials based on industry-agnosticism have wider applicability for professionals holding them, bringing their industry-change costs down to the minimum.

All GDMI Credentials not only remain constantly and comprehensively marked-to-market; they also undergo rigorous rationalization and normalization of component standards, policies, and content to retain their character of industry or sector independence. The GDMI-DMPX framework as well as the GDMI Certification exam curricula receive regular adjustments and calibrations on knowledge areas covered; assessment mechanisms deployed; and professional role-needs addressed to ensure GDMI stays mapped to the professional knowledge and talent needs of the Digital Marketing community internationally. To be able to work equally well across the product-service; business-social; and SME-large divides is a career-critical edge that GDMI affords to all its certified alumni and their employers today.

Industry Independence & Cross-Sectoral Suitability
Platform & Technology Neutrality

Platform & Technology Neutrality

The GDMI model on Digital Marketing excellence becomes robust and hugely relevant significantly also because of its clear-headedness about Digital Marketing skills being vendor-neutral and platform agnostic. While technology is most profound force behind the change in the landscape of business and marketing, bringing in its wake humongous new possibilities of connecting up with customers and serving them in real time, it is also proving to be a major diversion for many organizations from the core of their business and strategy. To add to the woes, many firms feel trapped by technology because of the platforms they use, making switching to the new and emerging ones, cumbersome and costly.

GDMI’s Platform & Technology Neutrality ensures GDMI validates and credentials professional capacities, promise, and potential of digital marketers without any bias for specific technology platforms or digital solution vendors; assuring industry that the GDMI-credentialed can work across multiple technologies and platforms, thanks to their strong grounding on the generic tech-applications and utilities supporting analytics, connects, reach, transactions, and decision-making.

To know more about how GDMI’s digital edge translates into unprecedented business returns for your career, or for your organization or institution, write to us.
Calibrated Message-Medium Focus

Calibrated Message-Medium Focus

Effective management of products, margins, market shares, revenue funnels, channel relationships, market-amplification initiatives, and brand equity fundamentally hinges on the duo of strategy and communication. However, the invasion of the digital forces seems to have – at least momentarily – befuddled marketers about their priorities.

A shining digital edge GDMI has, is linked to the subordination of technology and medium to strategy-dictated content and message, that the GDMI-DMPX Release: 15-2.3 defends. GDMI-Certified professionals, hence, bring to the table that assuring promise and potential that they do not sacrifice the message at the altars of the medium. Content marketing gets a special attention in the GDMI model of Digital Marketing excellence, lending the GDMI-credentialed a distinct digital edge.

The Infographic: This GDMI theoretical framework of impact of message-medium balance on Digital Marketing effectiveness lists out 5 chief business-linked communication drivers that demand attention of digital marketers to ensure consistently high marketing results. These 5 factors have been selected out of a list of 28 of them to build the GDMI hypothesis using a combination of Delphi and other qualitative and quantitative methods. A formal exercise to test the theory empirically is expected to be underway by the end of 2017.